Emotional Labour

RESEARCH PROPOSAL – EXAMPLE 1 Project Title Emotional Labour and Gender in the Hospitality Industry Research Context The idea that there is an ‘emotional’ aspect to work seems to have only gained academic credence in recent years. Hochschild (1983) originally introduced the concept of emotional labour in her study of flight attendants and bill collectors. Since then various researchers have subsequently expanded the topic to various different types of workers including teachers (Blackmore 1996), nurses (James 1992; O'Brien 1994), lawyers (Pierce 1996), police (Stenross ; Kelinman 1989) and caterers (Phornprapha ; Guerrier 1997).Emotional labour could be seen as the management or display of appropriate emotions while working, requiring ‘one to induce or suppress feeling in order to sustain the outward countenance that produces the proper state of mind in others. ’ (Hochschild 1983:7). A medium sized chain of English pubs has agreed to participate in th e study and will be referred to as the ‘Coaching Inn Company’ The company has grown rapidly, and developed a portfolio of approximately 170 individual units widely spread around England.Most of these outlets offer accommodation and food, often with a relatively low reliance on wet (alcohol) sales, reflecting the apparent trends of the pub-going market towards other revenue generators such as food and accommodation (Williams 1996). The company has a relatively ‘soft’ type of branding, with a number of individual outlets of differing character, each supporting a wide customer base. In the past it had been the policy of head office to give unit managers quite a free hand in the running of their property.However, there has been an increasing level of standardisation in some areas (with more standardised wine lists, menus, and accommodation offers, such as weekend breaks), and a central reservations system was increasingly used for accommodation. This approach t o branding, with the unit distinctiveness being valued by head office and seen as a marketing opportunity, provided an early hint about the organisation’s likely approach to emotional labour. Research AimThe project aims to explore the nature of emotional labour in service interaction in United Kingdom public houses, and explore the extent to which it is affected by the gender of individual staff members. Key research objectives 1. To identify the impacts caused by emotional labour among employees involved in pub service. 2. To discover and evaluate coping strategies utilised by service staff engaged in the performance of emotional labour in relation to those suggested by employers, trainers and in the literature. . To recommend measures that could be adopted by organisations and individuals to improve employees’ experience of emotional labour to the benefit of employers, employees and customers. Overview of the Literature Literature There are various different types o f emotional labour including ‘personalizing an impersonal relation’ (Hochschild 1983:109), refraining from reacting to abusive behaviour, and maintaining a perpetual, sincere smile’ (Macdonald ; Sirianni 1996:9).Hochschild (1983) introduced the term ‘feeling rules’ to explain emotional norms, although if Scherer’s (1996) definition of emotion, including not only feeling but also neurophysiological responses and motor expression, is to be adopted, the implied dominance of ‘feeling’ should be treated cautiously. Ashforth and Humphrey (1993:89) approach this issue by suggesting that ‘display rules’ is a more appropriate term, as emotional labour appears to be primarily concerned with ‘publicly expressed’ emotions.Both of these concepts appear to have value, although neither, taken individually, satisfactorily includes all the elements of emotion and emotional labour, and a combination of both seems more appr opriate. Display rules may seem more useful in the study of the subject, especially from a behaviourist point of view, but to fully understand their nature and impacts, actual feelings, cognition and physiological state should probably be examined as well. Various possible negative impacts of emotional labour on staff have been suggested including job stress (Adelmann 1995) employee burnout (Ledgerwood et al. 997), emotional exhaustion (Wharton 1993), and feeling ‘phony’ when portraying false emotion to customers (Hochschild 1983). It should be pointed out, however, that positive effects of emotional labour have also been suggested with staff often enduring some less pleasant aspects of service work for ‘the chance to interact with other people’ (Riley et al 1998) and gaining satisfaction from such work. Weatherly ; Tanisk (1993) examined various methods used by customer-contact workers to deal with role stress that seem relevant to emotional labour.These i nclude: 1. Actual avoidance of contact, perhaps by avoiding eye contact so as not to have to take an order or deal with a complaint. 2. Reacting to and/or educating the client – Hochschild (1983:127) recounts an incident when a flight attendant was asked by a customer why she wasn’t smiling; she tried to pass the role onto him, asking him to smile and telling him to ‘freeze, and hold that for fifteen hours. ’ 3. Engaging customers (e. g. asking them for help) in the service provision to distract them from making demands. . Mindlessness, relying on scripts and pre-programmed behaviour for fulfilling a role. 5. Over-acting, ascribing their actions to a role rather than themselves as individuals. Public Houses There has been relatively little academic research in the public house sector in recent years. This is of some concern given the considerable size of this part of the hospitality industry – it has been suggested that pubs represent the third most popular type of eating out establishment in the UK (Mintel Publications 1991).The public house environment seems likely to require a considerable amount of emotional labour when dealing with customers due to the consumption of alcohol that takes place. This is likely to lead to a level of ‘disinhibition’ (Smith 1985a:32) of customer behaviour that could cause problems for staff. The presence and relatively easy access to alcohol could also result in staff developing drinking problems which may affect their work performance generally and emotionally.Pub landlords seem especially susceptible to the demands of emotional labour as, it can be argued that ‘the publicans’ sociability and relational network is focused around the ‘regulars’ who form the dominant group of users’ (Smith 1985a). This suggests that the publican’s social life is dominated by work contacts, especially since most individuals live on the premises. This was partic ularly well demonstrated by Smith (1885b:295) when describing the publican of a ‘rough working-class pub’ who ‘was behind the bar less often than in front of it’ with his regular customers.Relatively little seems to have been written about other service employees in pubs, although these people are in the front-line of the service encounter, and as such, are likely to be able to offer valuable insights into emotional labour. Gender Gender issues have been addressed in much of the literature dealing with both emotional labour (e. g. Hochschild 1983; Pierce 1996) and pubs/alcohol (e. g. Hey 1986; Hunt ; Satterlee 1987; Gough ; Edwards 1998).Some (if rather dated) literature deals with gender differences in the pub trade. Hey (1986:43), for instance, suggested that the female bar staff member is expected to be a ‘sexually provocative, friendly, sympathetic, and ‘mature’, experienced woman’, while male bar staff ‘wear dark suits, bow ties, shake cocktail mixers and are monstrously efficient. ’ More recently, Folgero ; Fjeldstadt (1995) suggested that women employed in the service industry are likely to be subjected to sexual harassment by both colleagues and customers.Hey (1986:44) considered that women bar staff were expected to be ‘socially available’ and engage in ‘Pseudo-flirtation’ when a customer purchases a drink for them, although suggesting such expectations are limited to female staff appears to disagree with the researchers personal experience when working as a male bar person. Research Design This will be an empirical research. It is proposed to conduct a small number of case studies in a selection of public houses, preferably owned and operated by a single chain.A single case study may produce distorted results, as each pub is likely to have unique characteristics and pubs often have relatively small workforces from which to generate data. A detailed study of a l arge number of outlets also seems impractical given time and resource limitations. It is suggested that two pubs could be investigated over a two month period, depending on the type of access granted, allowing the researcher sufficient time to develop a reasonable familiarity with each, and generate sufficient and trustworthy data.It should be stressed, however, that this study aims to explore a relatively new area in considerable depth and will not seek to generalise any findings to the public house industry as the case study approach will be adopted in order to understand the phenomena to be studied rather than their ‘incidence’ (Yin 1989:55). Ethnographic techniques will be utilised with the researcher employing participant observation of the individual pubs to be studied.Fetterman (1998:1) described ethnography as ‘the art and science of describing a group or culture,’ relying largely on participant observation (observation by a field-worker who takes p art in the daily life of the society being studied) for data gathering, although numerous additional data collection techniques are available to the ethnographer for triangulation purposes. This is based on the idea that, by striving to find the locals’ point of view (Narayan 1993) the field-worker will be suitably equipped to understand why individuals within a social group do what they do, not simply recount observed phenomena.The participant observation will be conducted by working as a front-line bar person in each of the sampled pubs. Although this requires the co-operation of individual unit managers from the chain of public houses, major problems of access are not anticipated given the demand for experienced bar staff. This will enable the researcher to develop an in-depth understanding (Sandiford ; Ap 1998) of the outlets, their staff and the processes involved in the emotional labour conducted in the work environment.The participant observation will not be exclusivel y conducted in the work setting, as the social activities of staff are likely to provide a more holistic representation of the emotional demands and effects of pub work. Both informal and formal semi-structured interviews will be conducted with customers, service staff, line management and head office management to gain an insight into the views and experiences of different levels of employees throughout the company.Such interviews will also help audit the project’s findings at each stage of the analysis. Given the large number and different types of pubs in the United Kingdom, it is necessary to develop a view of the types of pub to be sampled. Primary consideration will be given to the size of pub, as, given the project’s objectives, it would be inappropriate to spend a long period of observation in a pub operated solely by a management couple with no, or very few, customer service staff.Giving an arbitrary minimum number of service staff at this stage also seems pre mature, although it is clear that the pubs to be studied should have a sufficient number of service staff, both full and part-time, to enable the researcher to address the research questions effectively. It would be desirable to target a mixture of geographical and demographic pub locations for the study, hopefully including one rural, and one urban setting which would provide different perspectives for the research and result in a variety of service phenomena for analysis.A flexible time plan has been developed, with the two months to review the literature more fully, conduct the pilot study and seek formal access to a pub company for the main study. The next 2 months will be used to collect the data, with on-going analysis, followed by 2 months for completing the analysis and the final report. Ethics Participant observation presents researchers with various ethical dilemmas, as to inform research subjects that they are being investigated can result in them behaving abnormally.Howe ver, it is felt that participating in the pubs to be studied for relatively long periods will help the researcher to integrate well into the work team even when known to be a researcher, and allow other members of staff to accept the researcher, thus minimising abnormal behaviour. Customers seem to present more of an ethical question, as it is not practical to explain to each one that they are being observed (Franklin 1985:9). In this project, however, staff and their reactions to the emotional demands of the job are the main foci of attention so it is felt that this is a relatively minor problem.Treatment of the Data The data will take various forms – the researcher will keep a daily personal journal containing field notes, personal observations and reflections on situations that arise; formal (and some informal) interviews will be recorded on audio tape whenever possible, and transcribed to avoid mistakes and mis-interpretations copies of these will be issued to interviewee s, when possible, for member checking, following a similar audit trail to that used by Sandiford (1997) especially related to the interpretation of data; relevant company documentation (e. g. raining manuals, policy statements, etc. ) will be examined, if permitted, to provide additional information related to emotional labour within the company. The data will undergo ethnographic analysis in order to develop a full picture of emotional labour. The researcher will follow the framework utilised in his MPhil research (Sandiford 1997) and outlined by Spradley (1980). Such a systematic approach to the analysis, through three major stages, will result in the reconstruction of audited cultural themes related to the phenomenon of emotional labour which will provide the basis for the resultant thesis.Planning See Gantt chart in Appendix A for a breakdown of the activities and the time required to complete them. Resources Required * Main researcher for 6 months, bar experience essential * Ty pist for 5 days to transcribe interviews * Access to academic library databases and Inter Library Loan * Digital voice recorder to record interviews (? 80) * Laptop to record daily logs while away from home (? 400) * Transport costs to and from Pubs, if pub not local (up to ? 200) * Accommodation if pub not local (? 1600) * Binding (? 100) Risk AnalysisRisk| Impact (I)| Prob (P)| I x P| Contingency| 4 week observation can’t be completed| 3| 1| 3| Organise stand-by pub, optionally delay completion of research| Data lost| 3| 1| 3| Ensure regular backups to secure source| Companies/Pubs won’t participate| 3| 2| 6| Establish possibilities early. Take advantage of 1:1 networking opportunities. Solicit help from members of ULMS| Technology fails| 2| 1| 2| Ensure backup solutions are available| Lack of co-operation with bar staff| 3| 1| 3| Ensure they understand the non-threatening nature of the study – not management driven.Provide support and understanding of their s ituation. | Quality Criteria Interview questions to be approved by supervisor and Head office contact before being used. Minimum of 6 weeks spent observing bar interactions Minimum of 6 interviews with customers Minimum of 8 bar staff interviews (at least 2 part-time and 2 full-time, and at least 3 males and 3 females) Minimum of 2 Bar manager interviews At least 1 interview with head office staff All interview transcripts to be approved by interviewee before being analysed All references to company to be made anonymous before publishing.Dissertation to be written using plain English, 12pt Roman, double spaced, Harvard Referencing, bound in maroon cloth covered boards with gold lettering. Monthly progress updates to supervisor and Head office contact. References Adelmann, P. K. (1995) ‘Emotional Labor as a Potential Source of Job Stress’, in, S. L. Sauter, L. R. Murphy (Eds. ) Organizational risk factors for job stress, Washington, DC: American Psychological Association , 371-381. Ashforth, B. E. ; Humphrey, R. H. (1993) ‘Emotional Labour in Service Roles: The Influence of Identity’, Academy of Management Review, 18, 1, 88-115. Blackmore, J. 1996) ‘Doing ‘Emotional Labour’ in the Education Market Place: Stories from the Field of Women in Management’, Discourse: Studies in the Cultural Politics of Education, 17, 3, 337-349. Fetterman, D. (1998) Ethnography Step bySstep (2nd Ed. ) London: Sage. Folgero, Ingebjorg S. ; Fjeldstadt, Ingrid H. (1995) ‘On Duty – Off Guard: Cultural Norms and Sexual Harassment in Service Organizations’, Organization Studies, 16, 2, 299-313Franklin 1985:9). Gough, B. ; Edwards, G. (1998) ‘The Beer Talking: Four Lads, a Carry Out and the Reproduction of Masculinities,’ The Sociological Review, 46, 409-435.Hammersley, M. ; Atkinson, P. (1983) Ethnography: Principles in Practice, London: Routledge. Hey, V. (1986) Patriarchy and Pub Culture, London: Tavisto ck. Hochschild, A. R. , (1983). The Managed Heart: Commercialization of Human Feeling. University of California Press, London. Hunt, Geoffrey ; Satterlee, Saundra (1987) Darts, Drink and the Pub: The Culture of Female Drinking,’ Sociological Review, 35, 3, Aug, 575-601 James, N. (1992) ‘Care = Organisation + Physical Labour + Emotional Labour’ Sociology of Health and Illness, 14: 4, Dec, 488-509. Ledgerwood, C. E. , Crotts, J. C. amp; Everett, A. M. (1998) ‘Antecedents of Employee Burnout in the Hotel Industry’, Progress in Tourism and Hospitality Research, 4, 31-44. Macdonald, C. L. ; Sirianni, C. (Eds. ) (1996) Working in the Service Society, Philadelphia: Temple University Press. Mintel Publications (1991) ‘Eating out,’ Leisure-Intelligence, 1, 1-28. Narayan, K. (1993), ‘How Native Is A Native Anthropologist? ’ American Anthropologist. Vol. 95, No. 3, pp. 671-686 O'Brien, M. (1994) ‘The Managed Heart Revisited: Heal th and Social Control’, Sociological-Review, 42: 3, Aug, 393-413 Phornprapha, S. & Guerrier, Y. 1997) ‘Restaurant Staff and their Supervisors: The Management of Emotions’, paper presented at The Fourth Recent Advances in Retailing and Services Science Conference, Scottsdale, Arizona, 30 June-3 July. Pierce, J. (1996) ‘Rambo Litigators: Emotional Labour in a Male-Dominated Occupation’, in C. Cheng, (Ed. ) Masculinities in Organizations, Thousand Oaks, CA: Sage Publications, pp. 1-28 Riley, M. , Lockwood. , A. , Powel-Perry, J. , & Baker, M. (1988) ‘Job Satisfaction, Organisation Commitment and Occupational Culture: A Case from the UK Pub Industry’, Progress in Tourism and Hospitality Research, 4. 59-168 Sandiford, P. J. & Ap, J. (1998) ‘The Role of Ethnographic Techniques in Tourism Planning. ’ Journal of Travel Research, Vol. 37, No. 1, August 1998, 3-11 Sandiford, P. J. (1997), Social and Cultural Impacts of Imported Labour at the New Chek Lap Kok Airport Development, Hong Kong, Unpublished M. Phil Thesis, The Department of Hotel and Tourism Management, The Hong Kong Polytechnic University Scherer, K. R. (1996) ‘Emotion’, in M. Hewstone, W. Stroebe & G. M. Stephenson (Eds) Introduction to Social Psychology, 2nd. Ed. , Oxford: Blackwell Smith, M.A. (1985a) ‘The Publican: Role Conflict and Aspects of Social Control,’ Service Industries Journal, 5: 1 March, 23-36. Smith, M. A. (1985b) ‘A Participant Observer Study of a ‘Rough' Working-Class Pub,’ Leisure Studies, 4, 3, Sept, 293-306 Spradley, J. P. (1980) Participant Observation, Orlando: Rinehart and Winston Stenross, B. & Kleinman, S. (1989) ‘The Highs and Lows of Emotional Labor: Detectives’ Encounters with Criminals and Victims’, Journal of Contemporary Ethnography, 17, 4, January, 435-452 Weatherly, Kristopher A. & Tansik, David A. 1993) ‘Tactics Used by Customer-Contact Workers: Effects of Role Stress, Boundary Spanning and Control’, International Journal of Service Industry Management, 4, 3, 4-17 Wharton, A. S. (1993) ‘The Affective Consequences of Service Work: Managing Emotions on the Job,’ Work and Occupations, 20, 2, May, 205-232 Williams, C. E. (1996) ‘The British Pub: An Industry in Transition,’ Cornell Hotel and Restaurant Administration Quarterly, 37, 6, 62-73. Yin, R. K. (1989) Case Study Research: Design and Methods, London: Sage. Appendix A – Project Plan

John Marshall

John Marshall, whose most notable political role of Chief Justice of the United States, played a major role in defining the American legal system, he was also known as one of the best Chief Justices that ever lived. For 34 years as Chief Justice, Marshall made significant contributions to the development of the U. S. Constitution through his high profile Supreme Court cases, such as Marbury v. Madison, McCulloch v. Maryland, Cohen’s v. Virginia, and Gibbons v. Ogden. These Supreme Court cases and others were approaches to help bring more federal structure to the U. S. Constitution. Marshall’s thirst for political knowledge at an early age, his contribution the judicial system, and dedication to political reform make him one of the most influential figures in American history. Early Life John Marshall, one of fifteen children, was born on September 24, 1755 in a log cabin in rural Germantown, Virgina. His parents were Thomas and Mary Marshall, who had significant status among the citizens of Germantown. Although Marshall’s parents were not formally educated, they ensured their children had a good, quality education. Marshall was homeschooled and often supplemented his reading from books in George Washington’s library. Marshall’s father and George Washington worked together as surveyors and became close friends. Washington would later become one of Marshall’s greatest heroes. Desiring their son to become a lawyer, Thomas and Mary sent Marshall to William and Mary College where he spent several weeks listening to George Wythe’s lectures on law, which was Marshall’s only means of formal education. At the age of 25, Marshall left William and Mary College and pursued a lawyer’s position in Germantown, where he later met and married his wife of 49 years, Mary Willis Ambler. Together, they had ten children, with only six living to see adulthood (McGill, 2005). Chief Justice Chief Justice John Marshall served in the Supreme Court from 1801-1835. He was the fourth Chief Justice appointed by President John Adams (Smith, 1996). Marshall was known as one of the greatest chief justices in judicial history. While head of court, Marshall helped establish foundations for the Supreme Court and the constitutional supremacy. Alexander M. Bickel, a sophisticated, constitutional scholar stated that John Marshall was one of the greatest justices due to his decision in the Marbury v. Madison case. Although Marshall is known for many other cases throughout judicial history, including McCulloch v. Maryland, Cohen’s v. Virginia, and Gibbons v. Ogde, the high profile case, Marbury v. Madison, became one of Marshall’s most significant cases and one that established him as one of the greatest supreme court justices who ever lived (Wood, 1997). Marbury V. Madison In Marbury V. Madison, Marshall worked the Judiciary’s claim to apply the law of the constitution exactly the way that courts interpret common law and statues in their role of legal disputes. Marshall was instrumental in laying down the foundation for the rise of the Judiciary. Their goal was to make the Judiciary as one of the top three capital powers of the government. Marshall stated that the constitution was â€Å"a rule for the government of courts, as well as of his legislature†. As he made the issue known, judges could not ignore it. They were duty bound to enforce it by disallowing laws offensive to the constitution. At the time, many Americans had no trouble thinking of constitutions as law but not the kind of law that would be operated in the court system, but John Marshall stated towards the court system, by applying his methods of statutory interpretation to the constitution, he legalized it. He made it amenable to routine exposition and makes it happen. Marshall knew the Judiciary system would always be one of the weakest branches; its effectiveness depended on gaining the agreements of the legislative, executive branches, and of the people. The power that the Supreme Court would enjoy is the ability to persuade the people. Marshall was perfect for the job, and he greatly enhanced that power by his ability of persuasions. The American’s didn’t know anything about the constitution, but Marshall enhanced the knowledge pertaining to the constitution (Hobson, 2002). It is no doubt that John Marshall has made tremendous contributions to the judicial system. His thirst for knowledge at a young age and his political leadership has provided significant contributions to political society. It has been over two-hundred years since Marshall’s appointment; however, the Supreme Court still continues to honor him and his works. Marshall left a legacy that will be admired and written about by political generations to come. Through his works, Marshall helped define our country to what it is today as supported by political author, Jean Edward Smith who stated, â€Å"if George Washington found the country, John Marshall defined it† (Smith, 1996).

Analytical Essay of The Castle

The film, ‘The Castle’, directed by Rob Sitch, is an Australian satirical movie about the triumphs of an ordinary working class family. It is a comedy, and foregrounds the importance of family and loyalty, which are considered important in today’s Australian society. Although the audience is positioned to feel sympathy for the Kerrigan family because of their unfortunate situation, their story is told in such a comical manner that the audience can’t help but find it funny. The story is told through the perspective of Darryl Kerrigan’s son, Dale, but so much emphasis is put on Darryl that it is clear that he is the star of the story. The film uses techniques like camera shots, language and the use of narration to develop conflict between a decent, old fashioned suburban family, the Kerrigans and seemingly evil corporation called Airlink. Feature films like ‘The Castle’ are cultural products because they use attitudes, values and stereotypes about what it means to be Australian. In this film, an Australian family living in their beloved home, situated at the end of an airport runway, are faced with a touch challenge as the faceless company Airlink threaten to take away their house, and the houses of their neighbours. Darryl Kerrigan (Michael Caton), the head of the house, is outraged, and hires a pathetic lawyer, Dennis Denuto, to help defend his and his friends’ homes. After a feeble attempt in court to convince the judge that the taking of their houses was, â€Å"against the constitution†, that it was the â€Å"vibe of the thing† their case was turned down, and all hope seemed lost. This caused great sadness within the Kerrigan home, and Darryl had fallen silent. After the Kerrigan family had completely given up, they got a knock at the door from Lawrence Hammill, QC who had met Darryl at the court house and felt empathy for his case. He told Darryl he would defend his case, free of charge, and they set their sights on High Court. This film was set in Melbourne, near the Melbourne Airport. The fact that the Kerrigan household is located so close to the airport positions the audience to think that the house is cheap and invaluable, which is emphasized when the audience is shown the huge power lines situated almost in the Kerrigans’ backyard, as well as the â€Å"dodgy† extensions on the house Darryl has done himself. This being said, Darryl loves his house, and couldn’t bring himself to leave it. ‘The Castle’ puts heavy emphasis on gender construction. The male roles in the movie are stereotypical. Darryl Kerrigan is a family man, which is shown when the audience sees the extensions on the house, and also when he stands up for himself and his family’s rights in court. Darryl is typically always thinking about projects he can begin, which is very stereotypical in today’s Australian society. Dale Kerrigan likes to go fishing with his Dad, which is considered a stereotypical male activity. The males in the film generally do the work and protect for the women of the family. The females are positioned to look as if they need to be taken care of. This film is full of stereotypes. Some of these are challenged, so as to avoid ‘The Castle’ becoming another clichà ©. One stereotype that is challenged is that of a wife; that she should stay at home, while her husband works. This is challenged by Tracey Kerrigan. She has her TAFE certificate of hairdressing, and works as a full time hairdresser. Although this stereotype is challenged by Tracey, it is perpetuated by Sal Kerrigan. She is the stereotypical housewife, and stays at home doing housework, cooking, and craftwork. Another stereotype perpetuated is the typical Lebanese man, represented by Farouk, the Kerrigans’ neighbour. His stereotype consists of talk about bombs and cash being carried at all times. This is perpetuated when Darryl and Farouk are talking about the aeroplanes flying overhead and lowering the value of their houses, and Farouk says, ‘Plane fly overhead, drop value. I dont care. In Beirut, plane fly over, drop bomb. I like these planes’ and also when he mentions, ‘You have friend, I have friend. My friend go to your house, put bomb under your car and blow you to sky!’ Darryl Kerrigan is seen as a stereotype from when he first appears on screen in a midshot, with a hose in his hand, wearing a flannelette shirt and jeans, and looking up at the powerlines situated behind his house. Throughout the movie he is shown as a strong and silent type, as is the stereotypical Australian man. The whole Kerrigan family, for the most part, perpetuate the stereotype of the typical Australian Family. This is shown in their closeness, their loyalty, and their willingness to help each other. Many people and issues are silenced and foregrounded in this film. Airlink and its opinions are silenced, so as to position the audience to view the company as faceless and evil. All the audience sees of Airlink are a few lawyers intent on taking the Kerrigans’ home away from them. In contrast, the Kerrigans opinions are heavily foregrounded. The audience sees all their emotions and arguments as they fight for their precious house, which encourages the viewers to feel empathy. Wayne Kerrigan’s opinions are also silenced. All the audience sees of him which may influence their empathy is the medium long shot of him lying in bed looking up at the photo of his family stuck to the wall. Class and power is shown in different ways throughout the film. Airlink’s power is shown through professional lawyers, in contrast to Dennis Denuto and his incompetence. This contrast is shown when one of Airlink’s lawyers walks into Dennis’ office, while Dennis is struggling with a broken copying machine, swearing, on his knees. Darryl Kerrigan’s power (within his family) is demonstrated in the way that Dale Kerrigan admires him, and focuses his story so much on Darryl instead of telling the story more from his perspective. Darryl is, as Dale says, â€Å"the backbone of the family† and this is shown as Darryl compliments his wife on her cooking each night, and encourages his family to do their best. Different class power discourses are shown throughout the film. The Kerrigans’ class discourse is shown in many ways. Speech is a main part of the discourse. While in High Court, Darryl’s outburst of â€Å"suffer in your jocks!† shows that he doesn’t know how to act in court, as higher class and more educated people would. Again this is shown when he is in court being represented by Dennis Denuto, and yells in excitement when he thinks he’s won the case. Even in the way he speaks, his thick Australian accent, and the way he uses colloquial terms shows the audience his class. Lawrence Hammill’s class is almost immediately known, though it isn’t directly shown when he is first shown in the movie. The audience realizes that he is of higher class than Darryl, because of his language, and by the fact that he doesn’t use colloquial terms. Throughout the film, different camera angles and shots are used to position the audience in different ways. For example, when shown Darryl’s Pool Room, close up shots of items on the walls and in cabinets (Tracy’s TAFE certificate, pictures and trophies) make it obvious to the audience what possessions Darryl treasures most. When Darryl, Dennis and Lawrence are standing in front of the High Court, before they go inside, the camera is angled upwards, in a medium close up, from the ground. This positions the audience to believe the three look ready, powerful and prepared. Another shot that positions the audience is the long shot of Darryl is admiring the power lines behind his house. This makes the power lines look bigger, greater, and more significant. The ideologies foregrounded in this film are those of the underdogs. If the directors were to show the ideologies and opinions of Airlink the audience may not have felt such empathy for the Kerrigans and their neighbours. The Kerrigan’s values are dominant in this film. They value family, loyalty, and justice. This is made clear by the way that the whole family sits down together to eat dinner each night, which is becoming more uncommon in today’s society. It is also made clear by how much time they spend together, talking, telling stories, and going on family holidays. Loyalty is shown by the way that Darryl unites with his neighbours, and cares about how they feel. An example of this is when Darryl tells them they need to get money together to pay to go to court, and how he offers to pay for Jack, because he is old and cannot afford it. Overall, this is a funny classic for all the family to enjoy. The use of foregrounding and silencing of opinions and ideologies positions the audience to feel strong empathy for the Kerrigan family, and encourages them to be on side with the family. The movie is a triumph of human spirit.

Sports Econimic Essay Example | Topics and Well Written Essays - 1500 words

Sports Econimic - Essay Example Examples of these policies include securing women through the league and free agency. All of these have been discussed in detail. Other factors like labor, salaries and coaching involved in the league have also been mentioned since they are the key contributors towards the league. Keywords: Australian Football League (AFL), Salary, Competition, Competition Balance, Season, Team, Free Agency, Percentage Distribution, Scores, Point, Clubs, Discrimination, Assault, Harassment, Couch, Policy, Rules Football is no doubt an embraced game all over the world. It has intensively attracted a great number of people from different continents. For a long time, men had dominated this game while the women were left out. Today, it is a game for all regardless of the gender and age factors. If you are not a player, then you are definitely an audience. Sports are perhaps what many deny the attention but the Australian football League! You cannot afford to miss it. It consists of both games played usin g hands, like rugby and football termed as soccer in the U.S. Since the beginning in 1897, there has been progress in the game which a keen audience cannot fail to note. However, there are various issues surrounding the progress of this union, and needs to be reviewed from often to avoid loosing track. Competition existence: Competition in itself is a strong foundation for the growth and the interest of the football league. Every club has to prepare their team well enough to win the match. It is absolutely arguable too, to say that competition is also a disaster as much as it is the propeller for this league. Comparing them with the African league, they are definitely ahead. Very many components contribute to competition; every clubs player within the team has to work to his best as is expected for each team. It is through this that they market their clubs and draw more funs on their side. Booth suggests that â€Å"Most measures of within-season competitive balance focus on the dis tribution of team’s season winning percentages,† (p. 9), which applies in the case of 2012 AFL 25th season. Using the AFL ladder, you will note that several teams strived to acquire higher points to move up. Hawthorn and Adelaide teams have 68 points each, while Sydney (P) and Collingwood hold 64 points each. Their percentage distribution appears as follows respectively; 154.59%, 132.46%, 140.58%, 116.46%. (Coach – AFL, n.d.). This is appealing, and having two teams ranging with the same points but quite some distributed percentage, proves no club leaves behind a loose-end to be the Premier. Today, each club is striving to get the best player in the team for which he or she gets hired at a high price. Nothing good comes out of nothing and it is the reason you will find them striking deals every now and then. Everyone wants a high pay, so why not support the free agency timeline? So be it that, â€Å"Under the new system, if an offer is made for a restricted free agent, the club of that player has to match or better the offer if they wish to retain the player's services.† (â€Å"AFL CEO Andrew Demetriou Defends Free Agency†, 2012). Though some may refute the idea, this will be a step to improving the poor clubs’ performances in the game resulting to more desired contest. Competition balance between the teams: All variables put together, there will exist a miss and come a plus. To measure the balance, then consideration of external factors counts within a given

Globalization Essay Example | Topics and Well Written Essays - 2000 words - 5

Globalization - Essay Example This business expansion facilitates exchange of technology and expertise so that developing economies can build upon the existing knowledge base. The business expansion creates new business opportunities through economies of scale so that the prices are reduced. This means that economies have more resources to spare in investing in living standards. Critical evaluation Globalization has enabled economies like China and India to join the world economy. By joining the World Trade Organization (WTO), the Chinese government has been able to attract massive amounts of foreign direct investments in its economy. Such success would not have been possible without infrastructure development. Because China has improved infrastructure, companies from the developed economies have established operations in the country. Given China’s massive population, foreign companies can access a very large market which leads to economies of scale. Another advantage of operating in China is that the labo ur costs are low, so that companies can reduce production costs to a significant extent. This enables them to offer goods and services at significantly lower prices in all parts of the world. This is the international trade which has been facilitated through the process of globalization. The process of globalization has been aided by technological developments. The emergence of the Internet has enabled businesses to coordinate their international operations to a greater extent. The enhanced coordination has also led to cost streamlining. Therefore multinational organizations have been able to create new business opportunities and capitalize upon them to the fullest extent. By creating additional business opportunities, the companies have been able to reduce the competitive threats in their respective industries. According to Porter’s five forces analysis, the competitive threat in an industry is defined by the threat of new entrants, the threat of substitute products, bargain ing powers of customers and suppliers and finally, the threat of existing competition (Scholte, 2005). Globalization affects all five forces. The threat of new entrants has been reduced since companies no longer have to be limited to the domestic markets. The threat of substitute products has been reduced because globalization enables companies to offer products and services in markets which previously did not have them. The bargaining power of customers is less of a threat because companies can achieve economies of scale more quickly, so that loss of customers from high prices does not affect profitability. Bargaining power of suppliers is also reduced as multinational companies can offer a lot of business opportunities to the supply chain management companies so that they are willing to offer lower prices. The threat of existing competition is reduced because there are international markets which offer additional demand. This means that for multinational companies, the competition has decreased. However for domestic companies, globalization has increased competition. For example, the domestic companies in developing economies are facing increased competition as multinational companies are entering their markets through globalization. Therefore, while multinational companies are creating new business opportunities through globaliz

Effects of No Income Tax Policy on Dubai's Economy Essay

Effects of No Income Tax Policy on Dubai's Economy - Essay Example "Dubai has changed dramatically over the last three decades, becoming a major business center with a more dynamic and diversified economy. Dubai enjoys a strategic location and serves as the biggest re-exporting center in the Middle East. The city now has thriving manufacturing, finance, information technology, big choice of Dubai property and tourism sectors and is home to numerous multinational companies such as AT&T, General Motors, Heinz, IBM, Shell, and Sony."1 In Dubai there are no personal taxes other than import duties (mostly at rates up to 10%), a 5% residential tax assessed on rental value, and a 5% tax on hotel services and entertainment.1 Being an oil-rich country, the government is not dependent on direct taxation as a source of its revenue and thus, there is no income tax. This attracts not only petty businessmen but multinationals too to invest in trading opportunities in the country. It has been noted that while tourism has grown exponentially in the last ten yeas, p eople are also looking forward to investing in property in Dubai. Since investing anywhere else in the world would attract taxes from the government: both direct and indirect, both during purchase and sale of land; foreign nationals, especially western Europeans are attracted to Dubai as an investment center. The government has made huge investments in hotels, leisure and recreational facilities to attract a large number of tourists, who might later be interested in buying property. This would attract people not only for business but also for buying property and migrating to Dubai. For an economy that was primarily dependent on its oil reserves, this would be a boon. With more and more investment in both people and land by foreign companies and high net worth individuals, the economy is all set to grow. Manufacturing industries have been set up in sectors like beverages, chemicals, paper, pharmaceuticals and rubber. As the diversity of the population grows, so would the needs and a necessity to increase economic activity. Thus, the no income tax policy followed by the Dubai government has benefited the economy immensely. Can other gulf states emulate this policy Is it feasible Yes or No Other gulf states can emulate this policy to a certain extent. While most countries like Oman and Saudi Arabia are already following a No Income tax policy, there are certain restrictions on investment in property by foreign nationals. Not all governments might be as open to change as the government in Dubai. There could be a small fear lurking in the minds of the authorities of being overpowered or misused by vested interests. Investment in land by a foreign national is allowed only in partnership with a local company or individual in some gulf countries. This might have been followed to safeguard the interests of the local population. "Free capital movements raise concerns about the loss of national sovereignty and other possible adverse consequences. Foreign direct investment ("FDI") even more so than other types of capital flows has historically given rise to such concerns, since it may involve a controlling stake by multinational corporations over which domestic authorities, it is feared, have little power."2 "Islamic law goes into great detail about family, inheritance, foundations, property rights and obligations, and public law operates along with rules of usage

Evidence-Based Management Practice Research Paper

Evidence-Based Management Practice - Research Paper Example Relating to this particular research, it can be apparently observed that both the aforesaid staffing methods are used in an extensive manner in various hospitals, ensuring greater patient security. For smooth adoption along with execution of the above-discussed methods, it is to be affirmed that certain vital aspects need to be taken into concern. These aspects comprise an identification of staffing levels and recognition of nurse-sensitive outcomes among others. The two crucial factors that comprise deficiency of registered nurses and augmented workload have every potential towards threatening the health as well as the quality of care of the individuals. From the viewpoint of evidence-based management practice, it is to be stated that nurse staffing is often regarded as one of the crucial factors which broadly determines the nature of the outcomes of the patients by a greater level (Clarke & Donaldson, n.d.). It can be stated that two vital aspects like patient acuity and Hours Per Patient Day (HPPD) play a decisive role in affecting the satisfaction scores of the patients at large particularly in an intrapartum nursing unit based setting. In this regard, HPPD is regarded as a frequent expression which tends to justify the level of man-hours needed for caring patients in hospitals. In precise, this particular facet trails as well as measures the time that the nurses serve to the patients for enhancing their health along with well-being (Mediware Information Systems, 2013).  ... is to determine whether HPPD or patient acuity effect the scores relating to patient satisfaction or not especially in an intrapartum nursing unit based system. B. The Question On the basis of the above discussion, the research question can be framed as: Does staffing an intrapartum nursing unit based on HPPD versus patient acuity effect patient satisfaction scores? By taking into concern the above framed question, it can be answered as well as analyzed with the support of PICO format: P or ‘Population’ is the registered nurses I or ‘Intervention’ is the adoption, execution along with the advancement of current management nursing practices in staffing for providing better care services to the patients in an intrapartum nursing unit based system C or ‘Comparison’ is to watch and develop the performances of the registered nurses O or ‘Outcome’ is to offer effective care to the patients in an intrapartum nursing unit based setting II. Literature Search, Review and Synthesis Article 1: ‘Nurse Staffing and Quality of Patient Care’ by AHRQ (2007) What themes emerged from these studies? One of the significant themes of this particular study is that both patient acuity as well as HPPD affects satisfaction scores of the patients broadly in different nursing unit based settings. These settings comprise surgical, intensive care units and intrapartum among others (AHRQ, 2007). Does the studies support/not support the management practice/answer the question? In order to resolve whether the aspects of HPPD or patient acuity affect satisfaction scores of the patients, it can be apparently observed in this particular study that both the aforesaid important aspects support the evidence-based management practice. This is in terms of recognizing the increased effect

Assignment Example | Topics and Well Written Essays - 250 words - 152

Assignment Example Executives should also not walk away empty handed following the collapse of a company since they are not directly involved in the company’s failure. Collapse of major companies during the last economic crunch was caused mainly by external business forces. Such forces are beyond the control of the management staff. A hefty severance packages can also be viewed as a tool for attracting top talent to a company. An ideal business environment operates under the laws of demand and supply, which necessitates competition (Hirschey, 2009). In business, competition not only applies to the market, but also in recruitment and retaining of top talents. In addition, business decisions such as hiring top CEO’s is a form of risk taking, which businesses are compelled to take. The level of risk that a company can accommodate, determines its income margins. Thus, top CEO’s are not responsible for the misfortunes of a company. In any of such occurrences, responsibility should be extended to all top-level managers and supervisors. This is because they are also involved in the company’s decisions making

Orwell Essay Example | Topics and Well Written Essays - 1000 words

Orwell - Essay Example ger of a lumber company in Burma, is stationed along with a dozen or so British citizens in Kyauktada, a small village which one of the British refers to as â€Å"a filthy hole.†(184) The social center for these minor government officials and company managers stationed in the â€Å"bloody, bloody hole† (18) is the Club whose policy is Whites Only, for it is whites who administer government in this outpost of imperialistic British rule of the subcontinent. The amount of liquor consumed in the Club by its male members, most of them infantile and cynical, is staggering. When the British Commissioner suggests the Club elect one non-white to membership, most of the Englishmen are enraged. But the news has filtered into the native community where two men, U Po Kyin and Dr. Veraswami, wish to be honored by joining. U Po Kyin is a Subdivisional Magistrate of Kyauktada who prospers by graft and plotting, while the doctor respects everything British; his ardor for Englishmen impels him to call them â€Å"torchbearers upon the path of progress.†(42) But the grossly obese U Po Kyin sees the doctor as an enemy and methodically destroys his reputation. Flory is the doctor’s friend and is criticized for being so by racist members of the Club. He is also, consequently, a ‘mark’ for U Po Kyin and, like the doctor, is ultimately so disgraced (as well as disconsolate over Elizabeth Lackertseen’s rejection) that he commits suicide. â€Å"Absolute power corrupts, but absolute powerlessness corrupts absolutely.† This observation, made by once Presidential candidate Adlai Stevenson, encapsulates what most often occurs when Third World countries are conquered and then ruled by more ‘advanced’ countries. Ugandan President and criminal, Idi Amin, for example, has been thought by many to be merely aping, though perhaps without their subtlety, what he’d learned from the British during their occupation of his country. This is apparent in Orwell’s depiction of the British in

Information Use Essay Example for Free

Information Use Essay In today’s business environment information is the most important asset a business has, this information helps to support, maintain, develop and track its daily activities. The next logical step is implementing a system that is conducive and geared towards this goal. With the help of its information system, and its information technology department, managers, sales people, the operations department and others with access to this information have a handy tool to help them do their work on a daily basis. The structure of the information system is paramount on how accessible this information is to the people that depend upon it to complete their normal workday. The managers and IT department work closely together to agree upon and decide on an information system that will be feasible to the business itself, thus setting up a system that will be beneficial to the business itself. In my previous workplace, this was a real estate company that focused on short sales and loan modifications. Our information was provided by the homeowner, this information consisted of their mortgage statement, bank records, hardship letters describing why they needed the short sales or the loan modification, and a list of their debt-income ratio and any foreclosure information. The database we worked on was a system called Salesforce; this system enabled us to keep track of the calls we had to make and document all details of that call. It contained all of the information we needed to accomplish this task, it held clients pertinent data, the banks that we dealt with and a method to track the goals we had to accomplish each week. This system was also an ERM (electronic records management database) we had the ability to scan and upload pertinent client information such as three months of bank statements, paystubs, and hardship letters, foreclosure notices and current mortgage statements. It was very user friendly and had the ability to be modified towards the needs of the company using it. That being said management asked us to make suggestions on what additions we saw or felt that would help make our jobs easy and more efficient. The short sale team made several suggestions to add to Salesforce, thereby making it more specified for our daily tasks. The short sale team was not the only ones using Salesforce, our sales team that generated the leads or clients were the first line of defense; they had to enter the client’s information into Salesforce and scan all the documents related to a homeowner’s situation. The sales team was also responsible for contacting the homeowners to send updated and current documents pertinent to their short sales or loan modifications. In essence Salesforce was also used as a data management system, it had the ability to store all data, generate sales reports, processing, integrating, distributing, securing, and archiving data effectively for current and future use. Accessing Salesforce was readily available if we were out of the office as well, we had the capability to log in and view reports, or if a new client was added, and if we needed information to set up an appraisal that was requested by the bank before the short sale was approved. This ability was very handy for the real estate agent and the processor handling the account, the ability to access the main database with all pertinent information about the client away from the office was an excellent tool that Salesforce offered. Maintenance of Salesforce was managed by our small IT staff, any problems with the system was corrected or fixed very quickly, as the licenses held by Salesforce enabled the IT staff to manage the database as an in-house system, therefore they did not have to contact anyone with any issues. At the same time the permissions on Salesforce were very strict, a person’s user id and password only allowed access to certain parts, the short sales team could not modify or change anything, especially any client information or access the sales departments input and vice versa. This made sense, because there was very important information on the database, the client’s financial data and mortgage information, very sensitive information. In essence, the database that the company used in my opinion was user friendly and seemed to address the needs of the business, in this case a real estate office that held important and sensitive financial data, credit reports and mortgage information. The system enabled us to handle the flow of information and daily activities easy, made access to running reports quickly and efficiently. Further, management was able to view and track completion of daily tasks and weekly goals to generate reports quickly.

Advertising Revenue In Print Media

Advertising Revenue In Print Media When discussing the advertising as a revenue tool for the investments in the print press industry, we must have a deep look in the advertising industry and all the forces that forms the market and drive the investors to invest their capitals in the print press industry and the revenue is one of the factors which attract investors to access the market with high expectations for a great rate of revenues for their investments. Around the world, the Print Press industry is growing as a source of information and knowledge in the life. The Print Press organization is considered a corporation for good investments and good revenues. The unique factor about the Print Press is that the unlimited source of finance and funds based on the values of the suppliers, the advertising is one of the most popular forces in the Print Press industry which give it good revenue for the business. Therefore, the Print Press allows the high risk investors to transfer their investments into a high revenue market with excellent profits and exchange rates for the stockholders. The press industry is an effective element in the markets and in the daily life of all countries and people. In the researches there have been indicators to tell the benefits of the advertising revenues for any type of industry, the newspapers and magazines are publications containing news, information, and advertising. General newspapers have articles about political events, crime, business, art, entertainment, society, and sports. The traditional newspapers contain columns expressing the personal opinions of writers, with sections for advertising and comics. In 1990s, the availability of news via 24 hours TV channels and the Internet posed an ongoing challenge, while the advertising revenue makes up the bulk of most newspapers income which has been shifting from Print Press to digital media, and result a big decline in profits. A large number of newspapers and magazines worldwide had launched their online versions in order to follow ahead or stay with audiences. The cheaper print press increased literacy with growing in the emerging of electronic media and the newspapers are continued to grow. The main revenues for the Print Press come from advertising, the contribution from sales; the newspapers generate more than 80% of revenues through the advertising activities, and the remaining revenues from the sales. When there are no advertising, it is called editorial contents, which means the articles in the newspapers and its guests or writers when they express their opinions. The newspapers have many traditional advertisers, and there are many different channels for these advertising to come to the newspapers, by direct request, or agencies. Due to the press industry consolidation, the advertisements are much less to give the required revenues, and the newspapers are seeing these advertising shifting to the new media platform. The categories of advertisements are shifting into many types of digital websites, auto sites, and TV channels. With the new technology in our lives, the advertising media are varied and include the internet websites, rich media platforms and mobile networks. Recently the advertisement industry is mostly recognized as opposite editorial contents which pay a fee to be included in the newspapers. The advertisers include their products or techniques such as new design for advertising, and promotions for the customers. It is usually closer to the press release than the objectives of newspapers story. Introduction Advertising process is a form of communications which include the product name or the service name and how could they be benefit for the consumers. That process is often attempt to affect the potential purchase behaviors of customers towards a particular products and services. With the variety of advertising methods and types, the modern marketing and the use of information technology is affecting the purchasing decisions made by customers and lead the market forces to make some revenues for the producers. The main targets of commercial advertising are to increase the rates of consumptions of their products and services, which will increase the advertising revenues for the producers, and enhance the image of the products and services in the market to encourage the customers for more consumption. There are several elements and factors influence the advertising procedures and trends in the market. The different types of media in advertising could be used to deliver the advertising message to the customers; this message includes the image and benefits of the products and services. Traditional media of advertising may be placed by agencies on behalf of the companies or the organizations. Many organizations spent a specific amount of money on advertising and promotion items other than the consumed items or services which could include third party in the advertising or interest groups with targets of controlling the market trends towards their benefits. The money which is spent is indicating the size of the advertising industry and the revenues of them throughout the Print Press. The advertising communication is used to influence the individuals to purchase a specific product or service, or support a political ideas, it could be displayed on newspapers, magazines, and other digital types of advertising. According to a study by Booz Company, thanks to the bold steps taken to promote innovation and efficient management of more aggressive cost on the basis of the success of new strategies, media organizations may be able to prepare a better future. There are two major powers reducing the profits of the print media. The first is the continuous change in the areas of expenditure which marketers focus away from the paid advertisements in favor of other priorities advertisements from outside the budget, what would be a major amount of marketing expenditures when the economy recovers. The second orientation, which toppled the long-term profitability of publications, it is the birth of digital media. Literature Review Literature Strategy In the study, there are some important concepts to put in concern with all the other principles of the advertising researches, these concepts are related to the literature review of the Print Press. Starting from the first step of planning to plan for the study, then starting to plan the research and beginning to collect information for the study, all these steps and phases required for the literature caring and planning. The study of effects of advertising on the revenues of the print press industry is involving with all the strategic decisions and marketing plans for the most benefits of the advertising. This study will be more effective with help of the marketing researches and activities too. Only the start which is considered a critical phase to decide the segment of customer who the message from the advertisements are going to be focused on, and the researches will indicate the effects of the advertising as whole on the print press and all types of media. Generally, it could be relatively related to few of the newspapers which have revenues under certain amount of money, and use the responsible departments for performing these researches to increase the income for the newspapers. However, a variety of elements and factors are affecting the size of advertisements in a newspaper than another. Among some studies and researches, we have to introduce some unique services and products in order to attract the consumers and readers to purchase the products or use the service that will increase the size of advertising and the benefits for the newspaper from these advertisements. So, the strategy for literature marketing researches must be aware of most of the factors for the market forces, and the other effective elements for perfect planning and introducing the best plan of advertising revenues. The availability of marketing solutions to enable the media to focus on the broader marketing budget, with a bigger share of the budget information paid. And provides research networks and paid advertising is an effective way at the level of cost for marketers to guide the public about their methods of electronic marketing of certain goods. The building offers a wider range of solutions for marketers an opportunity for media organizations to compete more according to their own laws with research networks and advertising. They can strengthen the relationship with the more committed audience, and thus to get deeper information for the conduct of the consumer, and enhance their level of development of the content up to consumers and serve their interests. The publishers also have the opportunity to attract spending marketed through paid advertisements in the media to help marketers build their brands, through marketing solutions that help marketers build and electronic means for the mar keting of certain goods of their own. Advertising Industry In the advertising industry, all the managements of the print press are working together so that they can manage a strong strategy for the increase of the size of advertisements in the newspaper, the design of the advertising and the contents of the advertising are going to be determined by a shared members of both sides the newspapers and the producers. Customers trends are changing and the advertising message should meet these changes and encourage the customers to head towards these products or services in order to encourage the producer to advertise again and again. The actions by customers towards specific advertising are going to determine the ability to make the advertising again or stop it and change to another media, besides the message contents and the products brands or the services quality all these elements are going to affect the size of advertisements in a newspaper. Advertisers need to advertise their products and services to others to establish relations of reciprocity, mutual interests, and mutual benefit, the form and manner that is consistent with the nature of the times, and by relying on a Bellman, who was dispatched from the rulers of the kings and princes, who was wandering around the market brings people around the drum to tell them his message, and resorted to this activity class referees calls that have been used to deliver orders and decisions to the masses and to determine their approach to the authorities in order to achieve the Governor demands of them, the traders hire roaming the streets calling for advertisers on the arrival of ships and goods. Within the tenth century AD became advocates widespread phenomenon in many European cities. These traders were hired to guide customers to their stores and give them an idea of the prices of goods and the store, as well as trade and economic activity back on the market, which was working hard as he could to attract people to his merchandise and tell them their advantages and disadvantages, and hide the stock extent possible so that people deny it, that is publicity in the beginning took the form of oral audio. In the view of most historians that the external signs on the shops are the first forms of advertising, he has used the Babylonians, who lived in what is now Iraq for signs of such propaganda to their stores since 3000 BC. Advertising Plan The main strategy for advertising is the strong marketing plan for the print press organization or the newspapers and magazines. With a strong marketing position and good marketing team, the newspaper will be able to attract many advertisers in order to put their advertisements in the newspaper. The current researches are targeting the description of the advertising method or the advertising plan, but the deep looking here is about advertising campaign which will lead to excellent revenues for the producers and the newspaper. Starting with this point, the current researches aim to contribute a descriptive study of the situation of the print press sector, by describing the advertising portfolio of each of the firms in the sector, and looking at the changes the companies have made in recent years. Thus, these researches are adopting the product image as its unit of analysis from which to analyse the sectors situation and the trends in its evolution. Integrated advertising plan is the key to success and should include market research, customer groups that targeted by competition, positioning, product or service they sell, pricing, and marketing. Begin advertising and planning, advertising effective current information about the market. Study the ads of other projects in community, and consult with any professional associations related, help us with this interactive tool to assess the strengths and weak advertising. Pricing Strategy It is most important factor affecting the advertising size in a newspaper, when they set the pricing for advertisements they must be careful and consider the market with competition and set the acceptable range of prices which will be accepted by the advertiser. The strategy for pricing the advertising products and services depend on different segments and channels for the evaluation of the changes in the market. These changes might need to be affecting the prices and also gain more segments form the market. The prices are very effective in advertising and the size of advertising in the print press, the changes in the market will lead to changes in the organization strategy and pricing strategy to be more flexible in order to meet the needs of both customers and producers. When the producer is known with all the prices of the market, he will be considered with the size of the advertising and the content of the message he want to deliver to customers, it will indicate the ability to take the advertising or delay the advertising for another time. The researches distinguished between different pricing strategies, such as high promoter and low promoter organizations, without relying on product differentiation considerations. A segmented switcher perspective enables us to resolve some varied results found in previous models. There is one way available to the printed media in order to cope with their own business models for success in marketing the new digital environment, and through four strategies as a minimum: Deepen relations with readers on the target areas of concern. Focus on the flow of revenue outside the framework of marketing and trading. Redesign of the content delivery model (with a special focus on reducing costs) and the emphasis on content-profit article written for the unique and reflect the brand. Innovation of new products and pricing models. Marketers are aware that the leading force in the launch of digital media to communicate with consumers. And spend the companies that offer e-marketing offers for certain goods such as blogs and mobile applications more money on these offers, compared with other digital ads. And often are designed electronic means marketing of certain goods to attract registered users. The media printed a special relationship with its readers who trust the content of publications and appreciate its credibility. The sites of high-quality e-enable the printed media to develop a close relationship with its readers: consumers become more committed and willing to recording and exchange of personal data for the meeting offers for them. The challenge of media organizations on how to increase offers new content and consumer-oriented, without the added costs beyond to create content and difficulty of operational income scalability that can be achieved. I tried some media organizations to enhance the value of online advertising for the brand by directing them towards the target groups of the public. In the coming years, there will production for the majority of revenue in the digital media for advertising and sponsorship. However, the increase of income by the name of the registered user may play a vital role in creating flows of income and achieve an overall growth of vinegar faster. And media organizations can continue to pursue these sources of revenue in the digital arena with the recognition that there are limitations to the size of the public who can attract in the case imposed a tariff on content to consumers. Research Methodology Advertising researches are special type of studies which are specialized form of marketing researches; they aim to improve the efficiency of the advertising according to the market trends. These researches are focusing on a specific advertisements or campaigns, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. There are different types of advertising researches, such as customized advertising and syndicated advertising; the first one is conducted for specific clients to address the client needs. The second type of researches is single research study conducted by a research company with its results available, for sale, to multiple companies. Before the advertising researches, the media used for advertising such as radio, TV, print, outdoor billboards, or Internet, these methods would apply to gather the required information for testing the benefits of the advertising before starting advertise. The focus is on what the advertising will do for the product or the service and the increase of revenues from advertising for the print press. In our research about the advertising and its effects for the print press industry, we are going to follow several methods of data gathering and analyzing, all the information related to the advertising and the print press industry, which will lead us to the desired results and approaches form the study. The essential facts her are that we have an important role for the advertising to refresh the market and increase the sales for specific products or services, the size of the advertising is effective element for the revenues of the print press for these advertising. There are many different ways to perform the advertising researches, most the organizations are using one or more of the several basics of the advertising researches or methods of advertising, such as: Surveysà ¢Ã¢â€š ¬Ã‚ ¦ With questionnaires and concise, we can analyses the groups that represent the target area in the market. When increasing the size of the sample of questionnaire, the results of the questionnaire will be dependable. The surveys are working very fine for the researches and studies, which make it a powerful tool in the advertising methodology. Focus Groupà ¢Ã¢â€š ¬Ã‚ ¦ It is a moderated method using the scripted series of questions or topics which lead to discussing among a group of people. It is usually lasts one or two hours and it takes at least three groups to get balanced results. Personal Interviewsà ¢Ã¢â€š ¬Ã‚ ¦ Similar to the focus group, but include the unstructured questions, and usually last for about an hour. Its a valuable insight to customers attitudes and excellent way to uncover the issues related to advertising and new products or services development. Observation à ¢Ã¢â€š ¬Ã‚ ¦ The individual response to surveys and focus groups are sometimes at the actual behavior of customers everywhere. We observe the actions and reactions by several methods to give more accurate picture of customers usage habits and shopping patterns. Questionnaire Successful newspapers measure the profitability of their advertising, territories, customer groups, and segments. This information helps management determine whether any products or advertising activities should be expanded, reduced, or eliminated. The first step in marketing-profitability analysis is to identify the functional expenses such as advertising and delivery, incurred for each activity. Next, the newspapers measure how much functional expense was associated with advertising through the advertising campaign. Third, the newspapers prepare a profit-and-loss statement for each type of advertising. Print Press and Media organizations can follow the tracks consumer shift focus to new flows of income resulting from the readers rather than to produce for marketers. But these challenges even greater, readers pay to meet the content difficult to find elsewhere, and which is difficult to imitate or copy. It has bypassed some of the publications of consumer reluctance of consumers through the development of credibility by a unique research cannot be found elsewhere on the Internet. The media organizations also find new ways to configure a particular brand as centers addressed by the community or data, and impose the cost of meeting additional benefits save people time and contribute to building their networks and social identity. Questionnaire is one of the cheapest ways to collect data on a particular topic by a very large segment of people and through this data, you can do an analytical study on that subject. It is important to know that the effort to get the strong design of the questionnaire questions on the place and the size and shape to take it out inevitably give data that could be utilized to make a particular decision on the subject to be studied. It is important to develop a questionnaire to the definition of phases, beginning with the things that will be tested and ends extraction results. Each stage must be designed very carefully because the final result depends on the interdependence of all stages, although that way all the data through the questionnaire is the cheapest way, but it can be expensive in terms of design and the extraction results. Questionnaire Factors: Determine the targets of the questionnaire. Written questionnaire. Surely we will not get required results if there is no clear goal and a specific work of the questionnaire, the more difficult goal or purpose is not clear where a waste of time participants and wasting the resources of the owners of that questionnaire. For example: Suppose that there is a program for computer and there is a problem in use by multiple users and resolve this problem have been identified target, (identify points of dissatisfaction with the user interface program and how it affects negatively on its performance). We might think that this really is the goal, but in fact not the case. The duty of the questionnaire designed to determine precisely what is meant by non-user satisfaction Is it to learn the program or in the strength and performance of the program or the difficulty of learning the program and whether it is important to the user quickly learn the program, also must determine what is meant by performance the program. The questionnaire is designed to clear, we must be very careful in defining the target and floating to general things might be understood in several aims, objectives and summary of the tower will, if we find it difficult to write a questionnaire, remember that we did not take sufficient time in defining the objectives of the questionnaire. Questionnaire: Name: Age: Nationality: Income: Job Title: Address: Favorite Newspaper: Magazines: Reading times: Purchasing: Attractive Ads: Interests in Ads: Important Ads: The advertising questionnaire is not easy to start, but with random groups in the society, we got some results to help us evaluating the importance of ads for people, these results could be summarized as: 95% of readers are not looking for advertising. 70% are interested in advertising. 40% are actual customers for advertising products and services. 90% are attracted to the colors and design of advertising. 30% are attracted by the contents. Analyzing and Interpretation of Data The results of advertising are not encouraging for the advertising itself, but the importance of advertising is deniable for all organizations, no one will know about any organization or services without advertising or announcing, from here we find the importance of advertising itself. Only the print press advertising became very shortly used and sometimes not effective for the investors. For the Print Press newspapers and magazines it is a very important source of income, and in the UAE market there more than one newspaper based on advertising, which make this industry very profitable and include a high range of income for the newspaper or the magazine. A recession can take place lasting change in the environment and the media, with the emergence of increasing pressure on newspapers and magazines. Decreased in the total advertising revenue in the year 2008, was recorded in newspapers, magazines and consumer publications for institutions of a decline in print ads more than two to three times. According to a study by Booz Company, thanks to the bold steps taken to promote innovation and efficient management of more aggressive cost on the basis of the success of new strategies, media organizations may be able to prepare a better future. Advertising agencies is administered by the advertising expenditure for the big advertisers usually. So, form a strategic relationship between advertising agencies and print media, such as TV channels, is considered a sine qua non of any means but this does not prevent the TV channel to organize visits to some identifiable potential advertisers to introduce them to the canal and nature of the audience and that does not hold any advertising agreements only with the advertiser through the ad agency, and can be made of those visits in coordination with the agencys ad spender do not forget that there are some spenders who want to deal with the advertising means directly, and these could be targeted through the channel directly. With the global crisis had entered a tunnel to free press, the crisis and closed dozens of them in Europe with fierce competition and rising costs for distribution of homes and declining advertising revenue, with The New York Times report to fall by more than one-third in the early months of 2009, compared to last year, prompting the majority of these newspapers to reduce the number of employees is clearly to control costs and balance of income and some of which is to ensure the superiority and control through their monopoly contracts to ensure the distribution of the newspaper not to compete in some public areas, for example, newspaper Metro which has a monopoly of distribution in the subway in London, which gives it a significant advantage to advertisers and reached the monopoly as a result of a contract signed with the supervisor of the subway, and the paper fears losing its monopoly contract with the end of next year, and newspapers seeking competition to get the deal attractive and profitable, which means that free newspapers are paid to monopolize the distribution in some important sites of density of human permanent, a type of expenses and costs it cannot support a free press, but with large advertising revenue and has from the outset as a strong entity in the market transactions. Does not deny that major news organizations in the world seeks through information services, the broad sense to make more of the extra revenue and complementary services, particularly the print press is not a printer of books and information services and press services for the sale of diverse press kit for the participants, diversity and excellence, credibility and depth, which newspapers offer European and American major, and was provided by the expansion of the Al-Ahram Arabic press in prior years ago. With the Internet age, the e-press services and other value-driven can become an important income for publishers releases provided they need Internet browser with high quality and very distinguished and diverse specialization in the form of news is interesting and attractive. In the light of the high cost of editorial quality and excellence and financial requirements in the form of large fixed costs and expenses in progress, the waiver of the press free from 15% to 20% of total revenues represented by the income distribution as a result of lack of interest in article releases and non-remittance of available and presented to the reader levels and high rates and high in light of the predominance of advertising material and clout, this kind of newspapers make a reduction in expenses and issuance costs more than the value distribution of income by the cost of editorial distinct rise inevitably and of necessity for the investigator from the sale proceeds are paid in case of traditional printed newspapers, This means that the decision to sell free of charge in the beginning and the end reflects the economic and financial accounts for the quality of new and updated list of the press on the concept of a new focus primarily on the advertising material which occupies the interface and the first priority and with the press material back to second and third, which means that there is a new industry was prioritize and re-arrange their sources of income and revenues, and also re-select the services and the quality of the target readers and the nature of influence, and thus contact printed advertising message aimed at focusing on the promotion and advertising and promotional goods and services rather than the promotion of ideas and press services of various kinds and forms, which fall under the industry opinion and conscience of the world. And even avoid publishing press crises and obstacles and avoid falling into the dark tunnel of indebtedness, the awareness and understanding the limits of economic and financial relationship between advertising revenue and the number of pages of the newspaper and also their relationship to the number of copies printed must be completely clear in the minds of managers and editing, and indicators show that the standard financial and economic mainstream press to the success of the paper and not stumble and ensure the realization of revenue and profit for the appropriate activity requires that a material ad rates estimates ranging between 25% minimum and a maximum of 40% of the total material printed in emergency situations of need, which means that the press material about 60% on average year to ensure balance and ensure the rights of the reader and provide a press release that variety and sometimes can be as high advertising material to at most 45% of the total printed material. And sets it in the end the newspaper ads pricing paper also determines the efficiency of the ad and its failure or success which are not only relate to access to the declarations and dissemination, but also linked and closely associated with success in the collection of ad revenue on a regular basis and without delay, while ensuring a minimum level of bad debt ad uncollected by the fact that the basic rule in advertising is the prompt payment, and the payment deadline must be the exception to the rule, even in large scale advertising campaigns and extended periods of time, the legal control of the financial rights of uncollected immediate should be the object of attention and scrutiny when agreeing to contracts with advertising campaigns to ensure letters of bank guarantees in the conditions of customers who Aidfon full value advertising directly. The same applies to set discounts for older customers, the exaggerated and left outside the scope of controls cause the loss of an important aspect of advertising revenue, and requires complete control and control the outcome of the advertising material as the main outcome of the financing costs and expenses of publishi

Problems in Kuwait :: essays research papers

Major Problems in Kuwait  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kuwait: 1993 the government found that major health problems were in Kuwait livestock and poultry June 10-12, 1998 in Washington, DC. The environmental damage resulting from invasions and the wars has affected all ecosystems, as well as human health in Kuwait. 1)  Ã‚  Ã‚  Ã‚  Ã‚  The oil contamination of the terrestrial ecosystems has reached levels on an unthinkable scale in the history of the planet. The impacts of war on the environment will take decades to partially disappear and their full effects may never be fully understood. These systems are currently undergoing some natural recovery, but human help is needed in order to restore the environment to pre-war days.. Remediation of the desert is essential to fix the contamination of Kuwait's fresh groundwater reserve and avoid long-term continuing contamination of fresh and brackish groundwater. The oil has continuously seeped into the ground over the years. The amount of contaminated soil that will require treatment increases each day, and will soon reach 50 million m3. In just a few short years, it will be too late to save the desert because the volume of contaminated sand will be too large. The desert may be contaminated forever. In order to avoid this ecological catastrophe in Kuwait, the contaminated sand must be seen as a toxic waste and solutions must be quickly found for its temporary storage until something can be done. 2)  Ã‚  Ã‚  Ã‚  Ã‚  After the ecological stresses due to the war, the marine ecosystems and fisheries have progressively regained their prewar status. Seven years after the war ended, the impacts of oil contamination due to the war on the marine ecosystems and living species such as fish and shrimp are hard to distinguish from the impacts of chronic pollution from the oil industry and coastal development. Currently though, the coral reefs appear to be healthy and the quantity of shrimp harvested each year are similar to the ones recorded before the war. However, these findings do not identify the more long-term impacts of the contamination on the marine ecosystems and living species. In order to prevent future damage, research on the long-term impacts must be increased. 3)  Ã‚  Ã‚  Ã‚  Ã‚  The presence and fear of mines is a major issue of concern.

The Sino-American Relationship Essay -- China Politics Government Essa

The Sino-American Relationship   Ã‚  Ã‚  Ã‚  Ã‚  The main focus of this paper is to analyze the Sino-American relationship and the factors both past and present that make it a complicated and very important issue, as well as future expectations for the development of continued relations. American contact with China in the past has been less than positive and China is a country that values respect and honesty in its value system. China and the USA do not share the same view of the world. There has been much misunderstanding and even underhanded policy when it came to the USA, especially with the changing of our presidents. Clinton was a strong supporter of having Asia involved in the future of America. He urged that China become a part of the World Trade Organization to make the relationship that of a partnership. He had been quoted as referring to China as a strategic partner while Bush described China as a strategic competitor. (Tyler p1) Imagine the shock of China to be turned from favored friend to possible e nemy within the period of less than a year. In my opinion this is a relationship that both sides can mutually benefit from however up until this point it has been clouded by great egos and failed policies. This is an extremely important issue to discuss because China is one of the largest nations in terms of billions of people, as well as an upcoming superpower. In the future China will become stronger in terms of production and business, and the USA would be wise not to cause permanent damage by ignoring treaties and past foreign policy. America must remember they cannot change the rules of the game in the middle of playing! America is a democratic nation that values human rights, and in that platform fights a moral war naturally which would put the USA at odds with China on more than one issue.   Ã‚  Ã‚  Ã‚  Ã‚  My personal expectations for the future of China and America’s diplomatic relationship is that it will continue to deteriorate if the USA does not find a better way to deal with the current problems involving Taiwan. The issue that I am mainly concerned with is the one-China principle which is set to have Taiwan ruled by the Communist party and no longer be a democratic entity and China would have sovereignty over Taiwan. Clinton had long urged that the USA continue to abandon talks with Taiwan and stuck to that policy during much of his term as president, t... ...bliography Chung, Chien-Peng. â€Å" Taiwan's Future: Mongolia or Tibet? â€Å"Asian Affairs: An American Review, Winter2001, Vol. 27 Issue 4, p233, 13p Embassy of the Peoples Republic of China in the USA. â€Å"Background: Sino American relationship.† 10 June, 2001 http://www.china-embassy.org/eng/7030.html Tyler, Marshall. â€Å"Clinton Calls for Swift WTO entry for China.† Los Angeles Times. 11 May 2001. Hui, Chun; Law, Kenneth S Tjosvold, Dean;. â€Å"Constructive Conflict in China: Cooperative Conflict as a Bridge Between East and West.† Journal of World Business, Summer2001, Vol. 36 Issue 2, p166, 18p â€Å"Pilot missing after US Spy jet sparks plane crash.† China Daily. 2 April 2001. Http://www1.chinadaily.com.cn/highlights/docs/2001-04-29/2520.html O’Hanlon, Michael. â€Å"War and coming Conflicts.† Harvard International Review, Summer 2001 Vol 23 Issue 2 p.42. Weidenbaum, Murray. †United States- China- Taiwan: A Precarious Triangle.† Challenge, Sep/Oct2000, Vol. 43 Issue 5, p92, 15p Wright, Robin. â€Å"The World: U.S. Tilt to Taipei is seen as Risky.† Los Angeles Times. 21 May 2001. â€Å" Sino-U.S. Ties Should Go Ahead From EP-3 Incident: Ambassador.† Xinhua News Agency. 6 June 2001.

Free Will Determinism Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Every day in our lives and everything we do involves some degree of decision making or choice selection either mental or physical. We start making choices and decisions from the moment we wake up everyday to the second we sleep. Some decisions we make are blatantly obvious to ourselves because of our need to reflect on the choices before choosing. However, most decisions we make throughout the day are made without much thought. We are even, quite often, unaware that we are making decisions due to habituation and preference. Before going further, we must define the terms free will, determinism and fate or destiny. Free will is the ability to choose. Furthermore, it is the power of making free choices that are unconstrained by external circumstances or by an agency such as fate. Fate, or destiny, can be defined as the inevitable events predestined by this force. However, there is a better position to take when it comes to arguing against free will; and that position, or belief, is call ed determinism. Determinism states that the conditions at one moment are the necessary result from the â€Å"previous† conditions. Simply put, every effect has a cause, every action is predetermined. Unlike fate or destiny, it does not mean the future is already established. It is one thing to say that our choice is caused. It is another thing to say that we do not choose, and fate says, we cannot choose. This is definitely an endless argument given that it is a matter of personal opinion with no facts involved. However, free will definitely seems like the most plausible standpoint. We do have free will. First of all, we can all experience something within ourselves that we can conclude to be a decision making process. These decisions we make are obviously made from our own will and not determined by anything other than ourselves. Baron Holbach, an 18th century French philosopher, believes that free will is an illusion. According to Holbach, we have no choice in anything because everything is predetermined. Holbach also states that our decision making boils down to preference. For example, if Bob walked into an ice cream store filled with numerous flavors, it would seem that Bob is free to choose any flavor he wants. Holbach would have to argue that Bob has already made a decision in his mind before walking in due to vanilla being his favorite flavor, h... ... that neurons firing chemicals and so forth could have deterministically resulted in his choice of vanilla. There are arguments which claim that free will is an illusion. It is an illusion that we accept because of our inability to observe all of the processes going on involved with making a choice. Basically, this point of view states that we are unaware and have a lack of understanding for numerous processes present within human thought. Despite the differences between free will and determinism or fatalism, there is some middle ground. Libertarian is the belief that free will is affected by human nature but retains ability to choose contrary to our nature and desires. This is a balance between the ideas from free will and determinism. This is a good stance because of its incorporation of both views. This whole argument about free will is purely subjective. However, it seems that there are stronger arguments for the idea of free will as opposed to determinism and fatalism. As was stated earlier, it would seem rather pessimistic to view the world as a determinist. Just by being a determinist, one is choosing not to believe in free will which is an example of free will in itself.

Psy 322 Week 1 Assignment Essay

How do people measure, or know or how goods will be accepted? Consumer psychology is how people relate to the goods and services they use in their daily lives. Consumer psychology studies people and by doing so provides what factors are important in the decision making of purchases and the value of services. By having this knowledge of consumer’s organizations, businesses and retailers improve their marketing. First of all there needs to be an understanding of why the consumer buys in the first place. Is it for a need or a want or is it to fulfill something? The buying process can be very basic or very complex and have many influences from external to internal reasoning. There are many things that factor in to understanding the entire process and the best way to understand them is through consumer psychology. Decisions to buy can be emotional. Emotions can lead a person to shop. Feelings are people’s primary way to make judgments and decision making. A woman can be upse t at her husband, need a break from the kids, or she could be happy and want to spend impulsively. A marketer only has a chance to contend with commercials and ads to penetrate the feelings of the consumer. Consumer personal behavior is influenced by many, family, culture, environment, competition and social attitudes. These are factors to be evaluated and how they are used for persuasion. Friends and family influence the clothes one wears. Culture and family are a persons or peoples area of up bring that can influences the way services are done and the way products are purchased. After taking a deeper look into the whole idea of consumer psychology there are lot of new approaches that are on the horizon that could possibly take effect. Image is a factor into today’s society whether we believe it or not. There is always the clichà © that â€Å"size doesn’t matter† but in all honesty people are always trying to find a way to become healthier. Well according to the New York Times grocery stores have thought of an idea to get people to have realization while walking the stores by putting mirrors in the shopping cart that will allow them to get a glance of themselves before consumers chose to put junk food in the cart. Marketers feel it might help them to reconsider groceries if they have to take a good at themselves before putting their items in the cart then maybe wiser decisions will be made. Another area that has changed psychological views of consumers is the economy. We have been in a recession for quite some time and have seen that people aren’t going out and buying as much. In an article known as â€Å"From buy, buy to bye-bye: The recession will have a lasting impact on the way people shop† there is much indication that in many different areas those sales have plummeted and continue to do so. The consumer psychological view is to save money and prices of any type of sales keep rising without any le-way for the consumer. If marketers do not learn make bargains for their consumers’ bucks then there will be a better chance for the economy to buy instead of saying bye-bye to buying. All in all, the consumer is looking for options that will help them in their lives to better themselves. Although sometimes the mechanism that marketers use to persuades the consumer to make choices that are more convenient and might not be as good for them. Consumer psychology is at a very vulnerable state in today’s society because everyone wants to be a part of something big or new that is how the market communicates with them. Therefore the understanding is that sometimes consumers have no hope in area of choice because the market is always there to persuade them to try new things. REFERENCES: MOSS, MICHAEL. Copyright 2013. Nudged to the Produce Aisle by a Look in the Mirror Retrieved from http://www.nytimes.com/2013/08/28/dining/wooing-us-down-the-produce-aisle.html?_r=0 The Economist. Copyright 2009. From buy, buy to bye-bye: The recession will have a lasting impact on the way people shop. Retrieved from, http://www.economist.com/node/13415207