Stigma in retirement

Introduction:Company retirement is no longer stigma in today ‘s universe. More and more people are go oning to work after retirement age for a assortment of grounds. No uncertainty for a big figure the chief ground for working after retirement age will be fiscal, but for others accomplishing a balance between work and place life is an of import issue. Some people do really see the chance of halting work wholly as a chilling option and many will ease their manner into retirement by go oning to work but with more flexible or parttime hours. There are around 6 1000000s people between the age of 50 and retirement age still actively employed.Theory:Mortgages No Longer a Stigma in RetirementReflecting a monolithic alteration from the anterior coevals when a major end of retirement was to â€Å"burn the mortgage, † more than 55 per centum of boomers surveyed who presently hold mortgages do non be after to pay their mortgages off until their 70s, if of all time. This tendency wa s most marked in the Western US, where 31 per centum of those with mortgages do non of all time intend to pay them off, compared with 25 per centum in the South, 18 per centum in the Midwest and 11 per centum in the Northeast. Of the 500 boomers surveyed about two-thirds presently have mortgages on their abodes. The staying 3rd either rent or do non hold a mortgage. â€Å"Contrary to conventional wisdom, mortgages can really be a wealth-building tool for boomers throughout their retirement years†.In add-on to their revenue enhancement benefits, mortgages help liberate up financess that otherwise would be tied up in belongings ownership for investing in equities. 1 ) The normal retiring age for lasting employees is 60 ( 60 ) old ages. The retirement age of 60 ( 60 ) for ATS staff must be enforced, as agreed by Finance and General Purposes Committee, Mona, at its meeting held on September 27,1999. 2 ) An employee may be retired before the age of 60 ( 60 ) if he/she is found to be enduring from a chronic medical status, or is for good handicapped and, as a consequence, is unable to to the full or decently dispatch the undertakings, responsibilities and duties of his/her occupation, or comply with the footings and conditions of his/her employment. The effectual day of the month of retirement is the staff member ‘s sixtieth birthday. Therefore, the last on the job twenty-four hours would be the twenty-four hours on which he/she attains the age of 60.PensionMembers of staff who were employed and lending to the pension strategy prior to August 1, 2002, can bespeak a ball sum payment of their employee and employer ‘s part or purchase a pension with the returns from his or her Old-age pension. Members who joined the strategy on or after August 1, 2002 may merely buy a pension with the returns from their old-age pension.HealthThe University covers the full cost of wellness insurance for retired persons who are in reception of a pension from the University. Impermanent employment beyond retiring age may be granted up to the age of 65 ( 65 ) . In really exceeding instances, the University may see impermanent employment beyond the age of 65 ( 65 ) , but non beyond 70 ( 70 ) old ages. Retirees may merely be retained where the station has been advertised and a suited replacing is non found. If a suited replacing is non found and the retired staff member is to be re-engaged, there must be a interruption in service for a lower limit of two ( 2 ) hebdomads. The retired person will be issued a particular Contract for services by the Human Resource Management Division with footings negotiated between the retired staff member and the University. These footings will include an across-the-board amount, which will non needfully be the same as those for a regular staff member. Under this contract, the retired person will be engaged to supply specific services to the University under specific footings of mention. This contract should be of a fixed period non transcending one ( 1 ) twelvemonth and will include an terminal of contract tip of 10 % of the contract amount.The granting of such petition for re-employment is at the discretion of the University.The Finance and General Purposes Committee, Mona, established the following standards to be applied purely beyond 65 ( 65 ) old ag es, but laxly between 60-65 old ages.The employee must hold rendered outstanding service in a peculiar field and should hold demonstrated a proper work attitude. This should be clearly stated in a particular rating of the employee by the Head of Department and should be supported by a summarised research into the employee ‘s record by the Human Resource Management Division.The employee must be in a province of physical/mental fittingness, grounds of which should be corroborated by the employee ‘s medical history as recorded in his/her file.The Head of Department must be able to bespeak that the work of the Department would be adversely affected if the cognition, accomplishments and experience of the employee were non retained.Re-engagement of a retired person is capable to a satisfactory medical report..1. Normal IncreasesIf an employee is granted extension of assignment on a annual footing the Head of Department should do a recommendation for the granting of any one-yea r increase.2. Long Service AwardAn employee ‘s impermanent service beyond retirement will be regarded for the intents of finding eligibility for Long Service Award.3. Educational FacilitiesA retired person who is appointed on a impermanent contract beyond the retiring age, along with his/her wife/ hubby and/or kids, who has been accepted for entry to the University are exempt from paying tuition and scrutiny fees.4. Commissariats in the event of DeathThe University will pay to the widow or widowman, or if there are orphan dependent kids, to a legal guardian for their benefit, a particular grant of an sum equivalent to one twelvemonth ‘s wage at the rate at which a deceased employee on impermanent contract beyond retiring age was paid as at 1st August predating decease.PensionAt retirement, members of staff are paid the accrued value of their Federation Superannuation Scheme for Universities ( FSSU ) financess. If the member of staff is tenured and has served for more tha n 10 ( 10 ) old ages continuously with the University, an appraisal is done and, if necessary, a auxiliary pension is provided.HousingRetired members of staff who were housed in University lodging instantly prior to the effectual day of the month of their retirement, are allowed to stay in University adjustment for up to three months after retirement, nevertheless, they would be required to pay a monthly lease at the appropriate commercial rate.Book GrantStaff members traveling on retirement may utilize, within one ( 1 ) twelvemonth of their retirement, the balance of the Grant credited to their history at the day of the month of retirement.HealthThe University covers the full cost of wellness insurance for retired persons who are in reception of a pension from the University. Personal Rewards Outrank Economic Rewards as Reason to Work More than three quarters ( 76 % ) of boomers surveyed who are still working program to go on working after age 62, the age when they are eligible to have Social Security. A singular 40 per centum program to go on working into their 70s. For those who will go on working past age 62, the major ground cited ( 72 % ) to go on working was for the â€Å"intellectual and societal stimulation† work provides, followed by the end of keeping criterion of life at 51 per centum and to avoid tapping into nest eggs at 41 per centum. The form was the same for those be aftering to work into their 70s, with three quarters be aftering to maintain working for rational and societal stimulation and 39 per centum to keep their criterion of life. Economicss are non the primary ground these flush boomers are go oning to work. They are making the highest degree in their callings, doing more money, learning and developing the newer members of our workforce—work provides satisfactions good beyond their demand for income. Of those taking the study, 29 per centum describe themselves as being retired in the conventional sense, while 71 per centum are still employed. But in Britain retirement is non a stigma.They can non be denied from the occupation on the footing of age.Your Right to WorkRegulations in Britain mean that an employer can non know apart against workers on the evidences of age. These ordinances were brought into consequence in 2006 in order that older people have the same rights to employment, preparation and grownup instruction. It is improper for an employer to utilize age as a ground for favoritism on the undermentioned points: –Deny person preparationPrevent publicityDismiss person from their employmentDeny employment to personRetire person before the province employment age or the company ‘s ain retirement age without a valid groundHowever, an employer still has the right to decline person over the age of 65 or over said employer ‘s usual company retirement age, and they do non necessitate to give any grounds or justifications.Working and Your State PensionIf you are go oning to work after retirement age so you can either claim your pension or postpone it. If you choose to take your pension subsequently so you may be able to acquire a higher rate of pension subsequently on, or you may be able to take the deferred sum as a ball amount. The ball amount will be nonexempt but will hold added involvement and so you can get down having your normal pension. If you are sing either of these options so you will necessitate to detain claiming your pension for at least five hebdomads in order to have the higher rate. For the ball amount you will necessitate to detain for at least 12 back-to-back months.Finding WorkThere are eternal possibilities for older workers when it comes to happening employment. Many older employees wrongly assume that they will be passed over in favor of younger employees but this is non ever the instance. Some employers look favorably on older workers due to their dependability, accomplishments, and the fact that they take less ill clip than younger employees. There are authorities strategies specifically designed to assist older people find employment such as New Deal 50 Plus and New Deal for Disabled People. These strategies are designed to assist older people who are happening it hard to obtain employment or happening employment that pays a nice pay. Job-sharing is besides an first-class manner of working part-time or working to more flexible hours ; you can ever inquire your employer if they would see flexible hours. Asked about their figure one calling end over the following five old ages, most boomers ( 53 % ) will go on making their current work until they retire, while a one-fourth of boomers are seeking continued growing in their current callings. Merely 10 per centum citation â€Å"to halt working† as a end.Voluntary WorkVoluntary work is an first-class option if you are sing go oning to work after retirement age. Although normally unpaid, you can derive valuable new accomplishments, and some voluntary occupations will pay revenue enhancement free disbursals or reimburse your disbursals. Volunteer occupations can include working for the Citizens Advice Bureau ( CAB ) , working in tourer information offices and charity stores, voluntary drivers, or you can even go a local council member. Continuing to work after retirement is a popular and good pick for many older workers. The retirement age is merely a guideline when it comes to work there is no ground why you can non work long past retirement age if you are healthy and able to.Private Investment Accounts Fund RetirementsAsked what the chief beginning of support for retirement is, the largest figure of boomers ( 31 % ) cited investings outside of a retirement program as the â€Å"principal† beginning that will fund their retirement. â€Å"This happening supports the importance of keeping a robust personal investing program throughout a life-time, † says Jim Bell. â€Å"To have a comfy retirement, this coevals must augment traditional tax-deferred retirement nest eggs programs and pensions, with their ain investing program — ideally by using a healthy mix of equity investments.† Baby boomers ranked the â€Å"principal† beginning of retirement support as:Investings outside of a retirement program: 31 %Pension program: 23 %Company-sponsored programs such as 401 ( K ) : 19 %Individual Retirement Account ( IRA ) : 17 %Social Security: 4 %Survey MethodologyThe Affluent Boomer Survey was conducted by Opinion Research Corporation from April 1-6, 2008, among a random sample of 500 grownups comprised of 250 work forces and 250 adult females who were born in 1948 and have investible assets of $ 1 million or more. Bell Investment Advisors offers investing direction, comprehensive fiscal planning, and career/life planning services to assist investors be after and accomplish their personal and retirement ends. The house manages more than $ 500 million for its more than 650 clients. In 2007, Bell Investment Advisors was named one of the Bay Area ‘s 100 Fastest Turning Privately Held Businesss by the San Francisco Business Times for the 4th twelvemonth in a row.

Cebu Pacific Air

History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program. Cebu Pacific Air History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program.

Marketing Strategies for Luxury Brands Essay

New products are continuously launched into the luxury perfume market each year. DKNY’s recent addition to the perfume market is DKNY Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market, consumer behaviour has important implications for the design of a successful marketing strategy. This paper will outline which key factors marketers should attempt to influence in the design of a marketing strategy to introduce a new luxury brand perfume to the market. Through the use of product positioning, identifying buying groups and the target market, extensive advertising and operant conditioning marketers can manipulate the consumer decision-making process together with internal and external influences leading to consumer purchase behaviour. From a marketing perspective luxury fashion brands are defined in by features such as exclusivity, premium prices, excellent quality, distinctiveness, image, status and other aspirational characteristics (Fionda & Moore, 2009). For many consumers the purchase of luxury fashion brand perfume is a high-involvement and emotional decision (Sadeghi & Tabrizi, 2011). These purchases involve the use of extended decision-making with an extensive search of internal and external information and a considerable evaluation of alternative products available (Quester, Pettigrew & Hawkins, 2011). An extensive advertising campaign should be used the major marketing strategy for the introduction of a new product in the luxury perfume market as it can be used to manipulate and influence consumer behaviour in a number of ways. Influencing the consumer decision-making process In order to influence the consumer decision-making process advertising can be used as external stimuli in order to trigger the first stage of the consumer decision making process; problem or need recognition. Advertising can influence consumer behaviour by affecting the consumer’s desired state or their existing state (Quester, Pettigrew & Hawkins, 2011), prompting the identification of perceived need or desire for a product. Strategic marketing campaigns such as preannouncements (for example through media releases or samples) can be used to influence consumer anticipation, attention and desire or perceived need prior to the launch of a new product such as a luxury perfume (Schatzel & Calantone, 2006). By understanding the motives which direct consumers to purchase products and the needs they are seeking to satisfy marketers can target their advertising more effectively (Kotler et al, 2007). For luxury brand perfume advertising can be used to highlight the emotional need of the consumer focussing on their â€Å"esteem needs† as described by Maslow’s Hierarchy of Needs (Kotler et al, 2007; Quester, Pettigrew & Hawkins, 2011). Emotional self-esteem needs can be effectively used in advertising luxury brand perfume to women by including messages and visuals which suggest sophistication, elegance, love and confidence. Feeling and emotion significantly shapes consumer intentions for perfume with consumers visualising, imagining, estimating and assessing the perceived feelings gained from purchasing and using the product (Sadeghi & Tabrizi, 2011). Perception Marketing efforts should focus on building customers perception of both the brand and the product. Perception is a significant internal factor in a consumers’ purchase decision for luxury brand perfume. The perception process involves processing information from exposure, attention and interpretation with meanings recorded as memory (Kotler et al 2007). Consumer perceptions can be manipulated through product positioning; in this case introducing a new perfume’s under the familiar luxury brand image will position it in the high-end perfume market creating a perception that it is a similar high-end product. Identifying the desired product position allows marketers to design strategies to develop the appropriate product image for that particular target market (Quester, Pettigrew & Hawkins, 2011). Perfumes are products that are comprised of both tangible and intangible characteristics designed to satisfy consumers. Perceptions of quality can be influenced by the tangible (intrinsic) characteristics of the product; for perfume this is the bottle and the package. Through the application of beautiful and clever product design and packaging marketers can manipulate consumer perception of the perfume and its image (Sadeghi & Tabrizi, 2011). Intangible (extrinsic) characteristics such as price, store image or brand image also serve to influence the consumer’s perception of quality (Quester, Pettigrew & Hawkins, 2011). Setting higher prices for the perfume consistent with the product position and target market (Fionda & Moore, 2009) and stocking the perfume in high-end department stores are strategies that can be employed to infer quality and influence consumer perceptions of status. Brand image and brand awareness Brand leveraging strategies can be employed to capitalise on the brand equity of a familiar luxury brand by giving the brand name to a new product (Quester, Pettigrew & Hawkins, 2011). By introducing a new perfume using an established luxury fashion brand (either as a product or line extension) marketers can increase consumer recognition and acceptance of new products (Wu & Lo, 2009) as well as making the most of the perceived intangible benefits associated with a positive brand image. A consumer’s positive perception of brand image of familiar luxury fashion brands has a significant effect on increasing purchase intentions of the products produced by those brands. The creation and usage of a strong brand image can be used by marketers to reduce uncertainty around product evaluation (or perceived purchase risk) whilst also increasing confidence in product quality (Sadeghi & Tabrizi, 2011). Consumers view brand as an important part of a product which adds perceived value to the product (Wu & Lo, 2009; Sadeghi & Tabrizi, 2011). Launching a perfume under an existing familiar brand with a positive brand image can generate competitive advantage by increasing consumer’s interest and attention and resulting positive evaluation of a product (Fionda & Moore, 2009). Further, consumers are likely to give greater attention to a familiar brand and to engage more effort in processing information about a product with a familiar brand name (Sadeghi & Tabrizi, 2011). Brand personality & celebrity endorsement Brand personality is a key factor in brand identity and is highly influential in the consumer decision making process as it relates to the desire to satisfy needs of self-esteem and belonging (Rajagopal, 2006). Consumers are motivated to purchase products from brands that reflect their own personality or that portrays personalities to which they aspire (Sirgy, 1982; Guthrie & Kim, 2009; Spry, Pappu & Cornwell, 2011). Celebrity endorsement is considered an effective strategy by marketers as a highly visible means of brand personality creation ((Rajagopal, 2006; Spry, Pappu & Cornwell, 2011). Endorsement by celebrities influences consumer behaviour through attracting increased attention, generating greater brand recall and recognition (Quester, Pettigrew & Hawkins, 2011; Spry, Pappu & Cornwell, 2011). Dean (1999, as cited in Spry, Pappu & Cornwell, 2011) further posits that celebrity endorsement can also influence a consumer’s perceptions of product quality and distinctiveness. The effectiveness of using a celebrity to endorse a product will be enhanced if there is congruence between the celebrity’s image, the product (and brand) personality and the self-concept of the target market (Quester, Pettigrew & Hawkins, 2011). Market research should be conducted to determine perceptions of chosen celebrities to ensure they are credible and have attributes that coincide with the target market’s needs and desires (Quester, Pettigrew & Hawkins, 2011; Spry, Pappu & Cornwell, 2011). For the luxury brand perfume market such attributes should be based on attractiveness and image. Learning & operant conditioning Consumers learn about products through the knowledge and experience gained from purchase and consumption (Quester, Pettigrew & Hawkins, 2011). By understanding how consumers learn about products marketers can include information to assist and influence the consumer decision-making process. Operant conditioning is highly effective marketing strategy used to influence consumer behaviour particularly in high involvement purchases such as perfume (Peter & Nord, 1982; Quester, Pettigrew & Hawkins, 2011). Operant conditioning can shape positive reinforcement for consumer purchase intention (Amor & Guilbert, 2009). By trialling, using tester bottles and sample spray cards the product consumers are able to experience the perfume determine if they like the scent and if it smells good on their skin. Amor & Guilbert (2009) suggest that consumers are more likely to respond to new perfume samples than established ones. Marketers can provide free samples during related purchases to encourage product trial (Amor & Guilbert, 2009) which assists in capturing consumer attention and increasing product familiarity (Sadeghi & Tabrizi, 2011). Placing samples in high-end fashion magazines will also assist with familiarity as well as perception of quality. Using free samples as promotional tools may also assist marketers in developing a positive attitude toward the sampled perfume product as well as toward to the brand (Amor & Guilbert, 2009). External influences A consumer’s purchasing behaviour is also influenced by social factors. By identifying the roles in the buying process marketers can incorporate this information in the product design and advertising message decisions (Kotler et al 2007). For women’s perfume the same person might play several roles in the purchasing decision. The purchaser will often be the initiator of the purchase, the decider who ultimately makes the purchasing decision and the user or wearer of the perfume (Kotler et al). Products such as perfume that are complementary to self-image are occasionally purchased by consumers as gifts for themselves. Marketers can target the fulfilment of self-gifting motivations by interspersing perfumes with other products such as cosmetics so that sales-staff might promote combining purchases (Mick, Demoss & Faber, 1992). Males may also be purchasers of women’s perfume as gifts. Identifying this group in the buying process will enable targeted marketing through the development of gift packs around peak gift periods such as Christmas, and Valentines Day. As shown in the above discussion through the use of extensive advertising campaigns marketers can influence consumer purchase intention through stimulating emotional need or desire for the new perfume product as well as creating attention and awareness. Identifying and establishing the product position and the roles in the buying process will enable marketers to design and direct advertising at the desired target segments. The use of an established luxury brand to launch the product can influence consumer’s perceptions of quality and status of the brand and by association the perfume. Whilst credible celebrities can be used in advertising campaigns to create or support brand personality influencing attention, increasing brand recognition and product recall as well as further addressing consumer’s desire for fulfilment of self-concept needs. Finally operant conditioning through the provision on free samples and testers will be used to shape consumer learning about the new product by positive reinforcement, as well as capturing consumer attention and further increasing brand awareness. By understanding the relevant influences of consumer behaviour to the new product marketers can incorporate this theory in order to manipulate the buying intentions and purchase behaviours of consumers and create a successful marketing campaign.

What extent has Facebook embraced diversity in its recruitment policy Research Proposal

What extent has Facebook embraced diversity in its recruitment policy - Research Proposal Example Many organizations have acknowledged the importance of embracing heterogeneity in the workplace. In the past, numerous organizations compelled employees to correspond to established organizational culture and abandon one’s diverse attitudes and traditions. According to Brecher’s (2012, p. 24) research, organizations that embraced diversity had a tremendous potential for promoting organizational success. For this reason, the new goal for many organizations is to manage diversity and strive to empower employees to develop their various talents effectively. Scholars have been ardent to highlight that encompassing diversity elevates the level of efficiency and innovation in an organization. Many organizations are endeavoring to register a remarkable innovative capacity. It is impossible for organizations to achieve this without bringing on board individuals with varying talents. Companies are looking for employees with diverse perspectives concerning different issues with the primary objective of having a team that can develop numerous alternative solutions. According to Chrobot-Mason and Abramovich (2013, p. 664), the new focus for every organization is on the strengths that each employee can bring to the business. Unlike in the past, companies do not exclude individuals based on their differences. Alcocer’s (2014, p. 205) assertions concerning diversity have helped businesses realize that the differences in any organization may help the company gain a competitive advantage.

Pakistan humanitarian needs (Solar energy and Clean water plants) Assignment

Pakistan humanitarian needs (Solar energy and Clean water plants) - Assignment Example There is clear evidence that Islamists are part of political system following the election of Rehman as the leader of opposition. Tribalism is evident by the number of killings in areas occupied by different tribes like Uzbeks and Chechens. Ethno-nationalism is also evident when militants destroyed energy producing station in Balochistan (Gladstone, 120). The author has a number of claims regarding Pakistan as a weak country due to various reasons including failure to protect its citizens. The author has substantial evidences to support the claims derived from undesirable acts from different groups posing threats to the country. After the analysis of the claims, I have effectively understood the humanitarian needs of the Pakistan people. The cruel acts of militants evident after destruction of Kari-Dor Bridge and Sui gas plants have greatly contributed to answering of the research question. This has given me clear insight of the question. The need for clean water plants and the solar energy to improve the well being of the citizens can be derived

Commercial Marketing of Aloe Vera Assignment Example | Topics and Well Written Essays - 3250 words

Commercial Marketing of Aloe Vera - Assignment Example [internet]). The two hundred plus phytonutrients are found in the gel inside the leaf. (Adams, Mike. How to Harvest Fresh Aloe Vera Gel. NaturalNews.com. [internet]). It is said that the hair can generally benefit from Aloe Vera. The plant cures the scalp from whatever it suffers by balancing the level of acidity, getting rid the pores of unclean elements and stops too much loss of hair, among others. Most of all, Aloe Vera reduces seborrhea. The rejuvenating and regenerating characteristics of Aloe Vera help make the skin constantly moist and hydrated. (Aloe Vera Plant History Uses and Benefits. DISABLED WORLD. [internet]). These are the elements which are likely the ones enhancing hair growth and rehabilitation. In an article, it is suggested that aloe juice be applied and massaged into the scalp for its good health every day before going to sleep. This must be done for a month and the application of the gel should be direct from the stem leaving the aloe on through the night. It m ay then be rinsed the next morning during shower. (Ni, Maoshing. Natural Tips for Gray Hair, Hair Loss, and Dandruff. Ask Dr. Mao. Dec 08, 2009. Yahoo! Health. [internet]). The observations seem to imply that the use of Aloe Vera as a healing medium should be in its fresh stage. This may be so because it is claimed that laboratory findings show that the ingredients of the plant no longer have beneficial effects after being processed. (Aloe Vera. Aloe Vera Guide. [internet]). It is also necessary to state here that there have been so many testimonials about the use of Aloe Vera having succeeded in re-growing hair but there is no scientific basis for this yet. (Aloe Vera. herbs at a glance. National Center for Complementary and Alternative Medicine. National Institutes of Health. [internet]). One account says that a grandmother told stories of Aloe Vera being used to treat split ends, dandruff and falling hair. (Aloe Vera Express.com. [internet]). Another article straightforwardly say s that it prevents hair loss. (Berry, Yulia. The Benefits of Aloe Vera and How to Use. Aloe Your Miracle Doctor. Aloe Vera and Handy Herbs. [internet].). There are theories that Aloe Vera helps hair growth because of what nature has provided for its contents. Aloe Vera gel naturally gives moisture and nutrients to the scalp healing it or making it healthier. The gel can be applied direct from the leaves or in commercial forms duly preserved. (Bradley, Charlie. Does Aloe Vera Help Hair to Grow Again. eHow. [internet]) The proposal in this feasibility study is the commercial marketing of Aloe Vera gel for hair care, restoration or rehabilitation. It is thus necessary that the fundamentals of the planned project are premised above. Presumptions This project feasibility study will cover the whole process from cultivating to selling. A farm of five hundred hectares for Aloe Vera will be established in the Philippines, a country in Southeast Asia and which has sufficient historical proof that Aloe Vera has been a native in the land as evidenced by folklores. (History of Aloe Vera. 21st Century Aloe Vera. [internet]). The place is chosen firstly because of its reasonable labour cost and land rentals. The second reason is its proximity to Hong Kong which will become the jump-off point for the delivery of the finished product to the United Kingdom, the final destination for marketing. Gathering

Juwan howard case study Essay Example | Topics and Well Written Essays - 1000 words

Juwan howard case study - Essay Example community and had a large number of fans. Because of Howard’s qualifications, when he became a free agent in July 1996, several teams became interested in recruiting him including Pat Riley of the Miami Heat. Howard was represented by David Falk of the Falk Associates Management Enterprises (FAME) and his partner lawyer Curtis Polk. The Bullets through its General Manager, Wes Unseld made an offer for seven-years for $78.4 million which amounted to $136,000 per game during the 2002-2003 season (Brubaker & Asher, 2007). Although Howard wanted to remain a Bullet, he was not happy with the offer because he knew that he was worth more than $78.4 million; thus, together with Falk they sought offers from the other NBA teams. The Miami Heat’s opening bid through Riley was $84 million over seven years which later increased to $91 million plus $3.5 million in bonuses and other perks. The Bullets then increased their bid to $84 million which was still unacceptable to Howard. At t his point, Howard admitted that his top choice was the Heat but he wanted to up their offer so he still was not accepting any deal. His move was successful because the final deal was closed at $100.8 million in cash plus perks. This contract however was voided by the NBA citing that the Heat exceeded its salary cap. The NBA also claimed that the Heat had signed an agreement with Alonzo Mourning before the contract with Howard and that the bonuses of two other players were excluded from the cap which should not have been the case. So on August 5, 1996 after several heated negotiations, Howard was back with the Bullets after signing a seven-year contract worth $105 million. There are several benefits, both tangible and intangible, among the players in the negotiation contract of Howard. For Howard, the intangible benefit of the negotiation of his contract was that it was a measure of his true worth as an NBA star player. He gained a sense of fulfillment and pride from just knowing tha t there are several teams interested in his services. A $205 million total contract offer from two top teams in the NBA was a real boost to his ego. Also, another intangible benefit for Howard was the fame he got from the negotiations. He was adored by numerous fans so the Bullets came up with an advertisement in the Washington Post which promised the fans that they will do everything to keep Howard in Washington. The tangible benefits that he gained from the negotiations are the financial rewards and other bonuses and perks that were offered to him including hotel suites and limousine service. If Unseld is successful at having Howard accept the Bullets’ offer, the team will benefit from the outstanding performance of Howard. Their fans will continue to support them, meaning more revenues for them. Howard can motivate again his other team members and hopefully lead them into winning more games that will bring them closer to the championship. On the other hand, the benefit for Riley if his offer is accepted by Howard is that the Heat will have another star player in the team which will make them the team to beat in the NBA. Riley will gain much publicity and will earn him the respect among basketball enthusiasts, being the coach of